Electronic Commerce 2004: A Managerial Perspective (3rd Edition)

Hotel Resource Book Store 

 Store Home / Books / Electronic Commerce 2004: A Managerial Perspective (3rd Edition)

Hotel Industry Books 

Electronic Commerce 2004: A Managerial Perspective (3rd Edition)
by Efraim Turban, David King, Jae K. Lee, Dennis Viehland
from Prentice Hall

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• even back then it was not so relevant
  This was the textbook for a course I took in college, so I had no choice in the pick.
  It covers a lot of ground but enphais is perhaps not where it should be for a management book.
  It is not easy to read, or rather to make sense of, though it is not really off the mark.

• Got me through class
  I read this for a class. It was a good book, though outdated now after 4-5 years.
  You could probably learn a lot from it, and pruchase it for very little money right now.

• Well written and referenced....
  I used this book for a CTUonline.edu class and have found it to be very well written. I am already familiar with how the e-commerce world works, but for those that are not, it does a great job of explaining just about everything. Plenty of website references and case studies so that you understand HOW businesses are implementing various e-commerce strategies.

Similar Products:

International Marketing (Mcgraw Hill/Irwin Series in Marketing) by Philip Cateora, John Graham (Hardcover) - Usually ships in 24 hours

Basic Financial Management by John D. Martin, J. William Petty (Hardcover)

Principles of Internet Marketing by Ward Hanson (Hardcover) - Usually ships in 9 to 13 days

Strategic Marketing Problems: Cases and Comments (11th Edition) by Roger Kerin, Robert Peterson (Hardcover) - Usually ships in 24 hours

Exploring Microsoft Office 2003 , Volume 1 (2nd Edition) by Robert T. Grauer, Maryann Barber (Spiral-bound) - Usually ships in 24 hours