International Marketing Research
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International Marketing Research by V. Kumar from Prentice Hall
List Price: $164.00 Price: $164.00 You save: $0.00 (0%)
Media: Hardcover Availability: Usually ships in 24 hours
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Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Decent overview of international marketing research I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.
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