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Tested Advertising Methods (Prentice Hall Business Classics)
by John Caples, Fred E. Hahn
from Prentice Hall
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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The Following 2 Reasons This Book Will Save You Money are....
...I think he would have approved that headline..draws you into the copy, no? :)
But seriously the 2 reasons are the following:
1. These methods are "Tested" and proven in the real world---Split testing real ads will result in one getting more response than the other. He did this over and over again and the results are here for you to use for yourself to spend less and make more on your ads.
2. Easy to follow Step-by-Step instructions to create your own ads---So specific and easy that a... more info
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A Complete Guide To Mail-Order Advertising
The good thing about this book is that it provides the complete information right from how to write the advertisement to how to actually set up the campaigns.
So if you want to learn copywriting quickly and start setting up campaigns for local retail business owners, then this book is ideal for you.
However, I feel that the part on creating copy has been rushed a bit in this book.
I have also read "Making Ads Pay" by Caples, and it was a lot more detailed on the thought process behind... more info
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Tested Advertising Methods, by John Caples
For more than 40 years I used Caples as personal guru in direct marketing. This edition is perfect and will be as important as a bible to be consulted and read with "devotion" from now on
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An invaluable primer for writing great ads
If you have thought about it, Caples probably tested it. From writing headlines that sell to crafting fabulous body copy, this is a must read if you are in the advertising business. A valuable reference work and tutorial. Everyone working with advertising should read this once and most of them should read it again and again. The information is as dead-on today as the day Caples wrote it. Highly recommended.
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