Clued In: How to Keep Customers Coming Back Again and Again

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Clued In: How to Keep Customers Coming Back Again and Again
by Lewis Carbone
from FT Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• This is great!
  Not really sure why I bought this book. The title certainly did nothing to reveal what a gem it would turn out to be. I mean..Clued In? It makes sense once you start reading the book but it is certainly somewhat obscure for a business title.
  However, it you do manage to get past the cover, you'll find one of the best books on this topic that I"ve ever read. And I've read quite a few.
  Author Lewis Carbone clearly knows his stuff and his passion for the topic comes out as you turn over the pages.... more info

• Great book, but leaves a few essentials out
  Lewis Carbone knows his stuff, and it shows in his offering, Clued In. We are going through the process at our company and, although we see the potential and understand what Carbone means by the "customer experience," it still requires a psychologist on staff to help us understand how to go about "mining for clues." In a nutshell, great book, gets everyone on board in seeing the potential for increased bottom line. But mining for clues is an essential part of the process, and Mr. Carbone leaves the reader... more info

• Great guide book for experience management
  Building on The Experience Economy, Carbone's book adds significant details and road maps to achieve experience management. Highly readable.

• Highly Recommended!
  Pull up a chair, sit down and take notes in this virtual boardroom. With insider details gathered from decision-makers at major corporations, author Lewis P. Carbone gives you a close-up look at the business of customer satisfaction. From Howard Johnson to Starbucks, the author provides you-are-there clues about the customer marketing strategies that have fueled high-profile successes and caused major failures. Reading this book is like eavesdropping on top executives. The author enhances corporate... more info

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