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Marketing for Hospitality and Tourism
by James C. Makens
from Prentice Hall
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Good for college students
This book is exactly what I needed. I bought through Amazon because the shipping was free and it ended up being cheaper than my University bookstore. Recommend for any hospitality students that have to have this book.
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great textbook 
This is the texbook I had in college. It was and still is great, but for one...being a textbook ...it is more theoretical and two, it lacks certain areas. Nevertheless, it is very usefull. I would complement it with a book that I have recently read: Heads In Beds - hospitality and tourism Marketig by Ivo Raza. This is very practical and covers the areas that are missing from Kotler's textbook like Loyalty marketing, COOP with Touroperators, targeting travel agents, creating promotional materials,... more info
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classic
Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.
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wow!
The layout and format of this book was very easy to follow!
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