Consumer Behavior: Buying, Having, and Being, 6th Edition

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Consumer Behavior: Buying, Having, and Being, 6th Edition
by Michael R. Solomon
from Pearson/Prentice Hall

Customer Reviews:

• Avg. Customer Rating: 3.0 / 5.0

• Bought this for a recent semester
  Good textbook with a lot of interesting articles and illustrations.
  I bought the 6th Ed because my teacher said it was basically the same as the 7th Ed. He was right... the book was almost identical to the 7th Ed book that others in my class were shelling out much more money for. The only difference b/w this and the 7th Ed that you'll notice is that some stuff is a page off.

• Worst Marketing Book Ever Read
  This is by far the worst marketing book, i have ever read. The wording is quite complex and not easy to understand. lacks clarity, layout and good examples. The only reason i gave it a 2 not a 1 cause of nice colourful ads Solomon has choosen.
  Very Disappointing.
  Best Marketing Booking is definately of Kotler

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