Principles of Marketing (Principles of Marketing)

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Principles of Marketing (Principles of Marketing)
by Philip Kotler, Gary Armstrong
from Prentice Hall

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Principles of Marketing
  This book was very enlightening and made the class become more in touch with the everyday items we use. However the wording or chapters are very detailed making for a long read.

• I never recieved my order!!!
  I ordered this book for my marketing class over a month and a half ago and I never got it. My credit card bill shows that the money has been charged...but nothing was sent to me. I've tried to contact the seller, but couldn't get a hold of her. I want my money back!

• Online marketing
  This book is good for any student majoring in marketing; but just wondering if there is any focus on trusted online trading based scenarios discussed, which is going to be THE topic in future. For collabotrade is one example on this.

• Principles of Marketing continues its tradition of being the best. Reviewed by: Adam Platts
  Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
  Reviewed by: Adam Platts, Northridge

Accessories:

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