Making Innovation Work: How to Manage It, Measure It, and Profit from It

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Making Innovation Work: How to Manage It, Measure It, and Profit from It
by Tony Davila, Marc J. Epstein, Robert Shelton
from Wharton School Publishing

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Lots of good stuff, not deep but with good references
  The book covers almost all important topics in innovation, although it never goes into deep. I gave it 4 stars because I think it's a great accomplishment for the number of pages such a book is allowed to have, but some times the book is repetitive in the ideas. I wrote in the next lines a brief review per chapter of the points that most caught my attention.
  Chapter 1: Driving Success
  This chapter is a general introduction to the following ones. One important feature is the emphasis on the... more info

• Good experience
  The book arrived on schedule and in good condition. You can't ask for anything else.

• Good message, but you might drown in fluff
  I'm a fresh MIT graduate, and found this book a fun and insightful read. Much like other reviewers, I think this book has a nicely balanced and realistic view of innovation, stemming probably from the authors' extensive experiences. After the ridiculous amount of innovation hype at MIT, this was like a breath of fresh air that put all of that into a proper context. The book considers *both* radical and incremental innovation, whereas all my other sources have pounded me with only radical innovation. Both... more info

• Innovation: Thrive or Fade Away
  The term "Innovation" has been used so much in recent years that it's become cliche. Humans have been innovative for over 30,000 years, before the day of the first fire pit. People have always utilized innovation. But now it's is more vocally emphasized in the business realm because of ultra-competitive global market forces, and because we've reached the stage where technology enables change at a more rapid pace. "Innovation" is a Mantra. For lack of better words, creativity, adaptability, and innovation... more info

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