Presenting to Win: The Art of Telling Your Story

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Presenting to Win: The Art of Telling Your Story
by Jerry Weissman
from Prentice Hall

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Presenting to Win is an excellent tool
  This book is an excellent tool. It focuses very specifically on effectively creating a business presentation. The tips were valuable to be and I have been creating presentations for several years. It will also be very easy to reference in the future.

• Homerun after homerun after homerun ...
  This book is about making CONSCIOUS decisions for balancing the story board itself for hard facts, visual, ethical and psychological aspects, politicily correctness etc. but of course doesnt stop there.
  The book shows and discusses which elements you need to convey your story and why you use certain presentation technics over others to achieve your goals.
  The book is devided in 14 chapters. Each chapter is focused on either
  a) How to create or develop your basic story or on
  b) How to... more info

• You will never present the same way again...and your audiece will thank you
  Jerry Weissman is one of those rare people who has written an authoritative sounding book about how to present and has the real experience and background to justify every claim he makes.
  The book starts with the premise that the presenter must focus on the audience and that he must make them focus on him. He must understand the mental point they are at (Point A) and moves them to Point B. He must understand what is in it for them (WIIFY) and constantly use it as he constructs every slide to walk them... more info

• How to take your listeners where you need them to go.
  We've all sat through presentations that dragged on forever, but led nowhere. What's worse, we've probably even given a few. As the author puts it, "The problem is that no one knows how to tell a story...and no one knows that they don't know how to tell a story."
  Author Jerry Weissman boils it down to telling a compelling story. That's easy to say, but hard to do. With this book's guidance, you can become an effective communicator--whether convincing employees of the need to change, persuading... more info

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