Marketing in the Public Sector: A Roadmap for Improved Performance

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Marketing in the Public Sector: A Roadmap for Improved Performance
by Philip Kotler, Nancy R. Lee
from Wharton School Publishing

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Excellent book on public sector marketing
  This book presents you with a step by step marketing plan template and clearly defines and explains what is the concept and the importance of each step in the plan. This is a great book for anyone in the public sector who has no marketing experience or background and is a great review for someone who does.

• Excellent For PA's and PPA Programs
  "Marketing in the Public Sector" by Philip Kotler and Nancy Lee provides ideas and advice on proven techniques for those in the public sector that reach and benefit the common good of the public.
  There are three parts and 13 chapters. There are very specific and detailed sub-chapters within the main chapters, and they are listed in the table of contents.
  1. Improving Public Sector Performance by Seizing Opportunities....
  2. Understanding the Marketing Mindset
  3. Developing and... more info

• Advice for governments and nonprofit groups about how to spread the word about their programs.
  Philip Kotler and Nancy Lee encourage governments to learn from private sector marketing principles and techniques. It's a great idea, and they make a persuasive case that "social marketing" can change society, or at least certain aspects of it. The book is full of practical tips. Using examples from social marketing campaigns around the world, Kotler and Lee demonstrate how to apply basic marketing ideas in the public sector. Creative approaches have injected new life into many social programs, ranging... more info

• Required reading for governmental agencies
  The target audience for this particular book is government agencies. Inside you will find tools to get citizens involved with and supporting your agency, using your products and services, and how to influence public behaviors. The authors also include specific roadmaps to creating brand identity, gathering citizen input, and evaluating the results of your efforts. One of the better sections includes a how-to model for building an organization that is both high-tech and high-touch.
  The book focuses on... more info

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