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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Wharton School Publishing Paperbacks)
by CK Prahalad
from Wharton School Publishing
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Looking at Ethical Profits from the Global Poor 
Rather than teaching the poor how to fish you should provide them with the information they need to reach a life beyond fish and rice. That goal is nicely laid out by author C.K. Prahalad in his wonderful volume "The Fortune at the Bottom of the Pyramid."
Prahalad correctly points out that it is the poor who stand most to profit from free, global markets. While that is true, the goal cannot be reached without a government being willing to assume a leadership role in making transactions easier for... more info
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Interesting and insightful read, not just for business people
I learned about CK Prahalad and the BOP about two years ago doing a school project. I'm a graphic designer, so my approach is far removed from the typical business person's. After this project, I used this book to guide my senior project (design equivalent of a thesis), in which I made up a company that served the BOP in Venezuela and created a brand and packaging system for it. As a non-business person, it was sometimes challenging to follow the book, but it was not overwhelming. I agree with other... more info
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Great book for any serious business person 
This is a great book for anyone serious about expanding their business, or starting their own business. It gives a real look at the world's poor. Every stereotype is wrong.
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Suspicious 
The author has noble intentions and some of the arguments are persuasive. But something does not quite add for me:
Solve third world poverty by making everyone consumers? Buy more plastic goods?
Some of the cases are good stories and I am not against the idea...but something is missing here. What about the mass environmental impact?
What about eradicating poverty but increasing impoverishment? Make everyone a consumer, eradicate their customs and culture, Americanize every Third World... more info
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