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Direct Mail Copy That Sells
by Herschell Gordon Lewis
from Prentice Hall Press
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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For the Writer who Wants Precision...and Results 
I've bought and read close to 50 books about direct response writing. Many of the books are vomituously self-promotional. Some are very cheerleader-ish, which is fine. But this one is for the serious writer who wants and needs close, very close, attention to detail.
One or two poorly chosen words can change everything in DR and this book is for the writer who really wants to pay close attention to every phrase, every sentence, and every word. It's sort of like the teacher you had at school who seemed... more info
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Well-written book about writing to sell products 
Herschell Gordon Lewis is a highly seasoned writer
and he gives very specific guidelines for how to
not write bad copy. You'll probably love his stuff
or you'll take the "rebellious" line of Gary Halbert
and despise him.
HGL doesn't say you have to create works of art or
that you should not write with a conversational tone.
He locates areas of written expression where errs
are common these days.
It's not that he is offended by conversational copy.
He... more info
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Easy to Read
Great tips on marketing for business people in general. Awesome advice if you're in direct marketing. Easy to read.
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A DEFINITE MUST-HAVE FOR A SUCCESSFUL COPYWRITER!
I've been writing copy for 15 years and this is one of the books I used to get started. It is one that I keep referring to over and over. Between this book and Dan Kennedy's "Ultimate Sales Letter," you'll have everything you need in order to create multi-million dollar sales letters. I've made approximately $10 million in the last 5 years from my sales pieces. I don't give these two books all the credit but they were absolutely invaluable in my beginning as a novice copywriter years ago. HIGHLY... more info
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