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Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk
by Alexander B. van Putten, Ian C. MacMillan
from Wharton School Publishing
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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The essential approach to new venture valuation and planning
If you're a business leader who currently uses Net Present Value (NPV) / Discounted Cash Flow (DCF) to measure the value of new ventures, you may be overlooking scores of high worth opportunities. NPV doesn't take into account your ability to undertake low cost information gathering exercises that help you better estimate the potential payoff of future events. Why neglect a new venture when you have low risk paths to huge upside ? Van Putten and MacMillan present a new approach: Opportunity Engineering.... more info
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Maximizing Organic Growth
This book provides a practical approach for maximizing organic growth opportunities while minimizing downside risk. It provides the process and tools needed to execute growth strategies efficiently. A must read for all who are responsible and committed to producing corporate growth.
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Brilliantly accessible
As someone who has worked with real options and discovery of opportunity in uncertainty, I might have been predisposed to split hairs, find faults, and nitpick a book such as this. Instead, my experience led me to be thunderstruck at the unbelievable clarity the authors achieved in this very accessible work. They have taken some very deep and profound ideas and put them in a form that is quite understandable, and reduced them to practice in a way that makes them clearly actionable.
I recommend this... more info
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High growth, low risk - it's all in the management approach
It's tragic, but true. All too often in the pursuit of growth opportunities, companies fail to use the right disciplines that make sense in the context of a project that's uncertain. In this book, Alex van Putten and Ian MacMillan take their readers step-by-step through a time-tested and proven approach to capture high upside potential while minimizing the downside risk.
While the book is based on very sophisticated ways of thinking about risk - including considering investments to create flexibility,... more info
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