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Practice of Public Relations, The (10th Edition)
by Fraser P. Seitel
from Prentice Hall
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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THIS WAS A GIFT
This was a gift for a lady friend of mine who needed it for a college course. She said that the price I paid was the best around that she could fine even on the internet. She did tell me that it was not a easy book to read at first but then later the reading was interesting for her.
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TO THE POINT
I think one of the best ways to get to know the world of PR. To the point at each chapter, with numerous examples & case studies, offering a theoretical base and also a successful real life approach.
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Just as Promised
The book arrived in a timely manner and it was in the condition that I expected. I would order from this vendor again.
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Expensive and Confusing 
The layout and language of this extremely expensive textbook, written by one of the most seasoned and successful PR practitioners, unfortunately makes this book almost unreadable. Not only is it completely boring, but the language makes the topics seem very vague and disconnected from practical PR practice.
Chapters in this book are much too long. One can infer from the title of the book that it will cover PR practice in great detail, however, the most important topic the book covers "the execution of... more info
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