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Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company
by James Collins, William C. Lazier
from Prentice Hall Press
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Best book ever - I recommend most often
If you are a fan of Good to Great and Built to Last, you will think you found a precious gem. We all know that a vision is the cornerstone to success. If you don't know who you are, what exist for and where you are going - how could you ever be successful. This book spells out why vision is the critical point, in clear language.
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Excellent Book
Beyond Entrepreneurship is an excellent book. Why? Most business books cover how to start companies, this book goes further. Collins & Lazier show you how to create a company that has a passion for what it's doing. They give guides on how to build a company from the ground up with ideals, beliefs, and goals. You learn why vision is so important to the overall goals of the company. Some of the things you'll learn in this book: How Sony stays ahead of the curve with its innovations. How 3M allows... more info
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Nothing new 
The problem with this book, and many books of this type is that it is a clearly organized exposition on intuitive principles. I have read many books that resemble this one. They tend to be motivational and easily conceived, but the downside to the ease with which they are digested is that you don't really learn anything. This does not mean the book should not read, in fact the examples and organization clearly illustrate the basic structure of strategy. However, anyone familiar with the ideas should... more info
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Fantastisc "Real Business" Book
This 'easy to read' book is great! It should be the bible for SME companies and entrepreneurs who want to excel in real-life business. It's full of great insights and a 'must have' for anybody who cares about practical business management.
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