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I Am Right You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic
by Edward de Bono
from Penguin (Non-Classics)
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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PO: Edward de Bono is a Rascal Sage (and I mean it as a comliment!) 
Edward de Bono is a pattern-interrupting Savant Provocateur!
As a preview, here's an interruption of a pattern (of expectations) for you: de Bono - throughout the book - promises to go into some detail to explain the term "hodics" (which he conceptually previews as a shift in inquiry from "is" to "to"). As you reach the last page of the book, you finally see a paragraph long C-level section in which de Bono excuses himself from his own mandate: he explains that he - "upon reflection" - decided not to... more info
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LATERAL THINKING IS RIGHT-BRAIN PROCESSING 
Lateral thinking is right-brain processing. de Bono didnt invent anything new.
I'm a de Bono fan going back to 1968 and his book NEW THINK. But since 1972, or so, all de Bono does is repackage NEW THINK and sell it to new converts and acolytes.
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Out of the Box Thinking from the Man who invented it.
A Rhodes scholar, medical doctor, university professor, worldwide consultant and inventor of "lateral thinking," the actually precursor of what we have come to label as "out-of-the-box-thinking," renaissance man Edward de Bono, tells us in this book, how creative thinking is done and how it is to be put to good use in solving the most intractable problems facing mankind.
As in most of his other books, he uses his medical training to first explain the mechanics of brain functioning -- showing how... more info
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Interesting read 
Interesting read. For a more detailed perspective on the creative process, I suggest The Act of Creation by Arthur Koestler.
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