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Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunstein
from Yale University Press
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Our economic system thrives on poor choices by consumers 
According to the authors, man is not the hard, cold rationalist, or economic man, who is often described in free market postulations, but is instead quite fallible, despite being designated as a homo sapien. The thinking and perceptions of man are constantly being waylaid by subtle influences which result in bad choices. The authors propose "libertarian paternalism," a catchall term for the subtle persuasion of people to make decisions that are helpful to them. However, if one examines our economic system,... more info
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not a book-worthy subject 
while the ideas behind this book are interesting, they do not warrant a book-length examination. good for the authors for being libertarian--it is mentioned relentlessly throughout the manuscript--and good for them for figuring out the whole choice architecture thing and coining such a pop term. but everyone participates in choice architecture when they make decisions, whether they realize it or not. does it matter if people know that they are doing it and that it has a name? i doubt it.
i did like the... more info
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Nudge 
As of yesterday's mail, July 15th, I still had not received the book! Unbelievable!
Hugh Schwartz
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Nudge: Improving Decisions About Health, Wealth, and Happiness
The subject matter is good but like so many books of this type, it would have been a much better read at 1/3 its length.
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