The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

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The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
by A.G. Lafley, Ram Charan
from Crown Business

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Best Business Book Ever
  Having started, built, and sold my first business to McGraw-Hill and written four business books since, I know a first class business book when I see one.
  "The Game Changer" is beyond fist class. It is in a space of its own. The prose is clean and deceptively clear. You risk reading it too quickly. This book is like Kissinger's "Diplomacy": every paragraph is a meal. Two to five pages a day is plenty. I tell Japanese CEOs, "Don't wait for the translation and don't worry if you find English difficult;... more info

• It Can Be Done!
  
  I started my career at P&G in brand management. And while the learning was extraordinary, I always felt the company was old, bureaucratic and stodgy. I had the opportunity to work with A.G. Lafley quite a bit in my first assignment, as we were both in laundry brands. He always seemed to me outside the traditional Procter mold--wicked smart but a thoughtful, open-minded and really nice guy.
  Fast forward 25 years and what A.G. has done as CEO is incredible. Procter is one battleship that I... more info

• Innovative Innovation Ideas and Process
  In the early years of business on the web, I was on a panel that addressed marketing in the then mostly new Digital Age. There was a senior executive from Proctor and Gamble on that panel who told the assembled marketers that P & G wasn't going to change because "we've got it all figured out."
  As we were packing up, one of the other panelists said, "I don't know about you guys but I'm going home and sell my P & G stock. Any company with an executive that high up who thinks they've got it all... more info

• Remember who your real BOSS is
  In the early 1990's P&G was the number two laundry company in the world with a 19 per cent share. Today, it has a 34 share - nearly double its next competitor. Not bad, not bad at all. This book will help you understand how this consumer behemoth was able to achieve this result and many others.
  I will be very surprised if THE GAMECHANGER does not become required reading in many Fortune 500 executive suites. It is not because there is anything dramatically new in it, but because it provides a good... more info

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