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The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
from Back Bay Books
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Great Information On The Theory of Tipping Points
The Tipping Point was a very, very, good book. The only thing that kept it from being perfect is that there's really only a half-book's worth of material here, so the author basically expanded what could have been written in 100 pages to a longer book format, just so we would think we're getting our money's worth. Very considerate, but probably not necessary.
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The Law of the Few, the Stickiness Factor and the Power of Context.
There are few books that introduce a new idea that can be applied to multiple disciplines - The Tipping Point is a thought-provoking and well-written book in that category. This book contains more than an idea: it introduces a new way of understanding what often seems like major changes that appear to come from little or often unknown effort. It attempts to answer an obvious question: Why do some ideas, products, fads, and behaviors just seem to explode into popularity, while others-- which may be equally... more info
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"THINK OF THEM AS EPIDEMICS" 
This book asserts that the best way to understand popularity and social behavior, such as the rise in popularity of a book, teen behaviors, or word of mouth phenomena, is to model them as epidemics. The author suggests that ideas, behaviors, and the popularity of products spread like viruses, and that changes often occur quickly and unexpectedly. Small changes often result in larger changes and spread until a critical mass or "tipping point" is reached, thereby causing a larger more dramatic effect than... more info
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Real Page Turner
This book is absolutely great; you won't be able to put it down. Gives very interesting insights into social phenomenons. I highly recommend this book!
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