Influence: Science and Practice (4th Edition)

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Influence: Science and Practice (4th Edition)
by Robert B. Cialdini
from Allyn & Bacon

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• A must for anyone who wants to be heard in the world of business.
  What lets some people be listened to while others are completely ignored -- despite saying essentially the same thing? "Influence: Science in Practice" has sold over a million and a half copies is an examination of the concept of Influence and its effect in the world of business. The new and improved fifth edition adds more supportive anecdotes, the effect of popular culture, technological advances, and cultural issues that appear. Now in a newly updated and expanded fifth edition, "Influence" is a must for... more info

• Good Intro to Social Psych
  Its an older book so the information might be a bit dated. Its a lot of what you will learn in an intro psych course or soc psych course.
  Good book for lay person though. Its entertaining and well orgainized.

• Seven good ideas over-worked poorly presented
  I did not buy the book to find out how to schnook the unsuspecting, but that's pretty much what I learned. Or learned a -bit- of. After reading Woodward and Denton's far superior Persuasion & Influence in American Life, Cialdini's work seems like densely worded overkill attempting to concretize a mere seven worthwhile, but very simple concepts.
  These seven concepts could have easily been dealt with in a magazine article: 1) Conditioned, co-dependent, people-pleasing "reciprocation;" 2)... more info

• Science of Compliance - Extremely Important and Useful Book
  This is one of my favorite social psychology books. It is about compliance. It is about influencing others.
  It is probably one of the most important works available to the general public regarding the science of compliance. How to get customers, counterparties in negotiation, etc. to be primed to act in a targeted way (i.e., to get them to say "Yes", or to do something you want, etc.).
  The top people on "Madison Avenue" (advertising, marking, publicity, etc.), campaigning, political action,... more info

Accessories:

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