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Thinking Points: Communicating Our American Values and Vision
by George Lakoff
from Farrar, Straus and Giroux
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Disappointingly simplistic 
Ok, so if you've never studied linguistics, the first book you read by the team behind Lakoff may have points of interests to you. But there are more thought provoking books out there.
The metaphor models behind this political application seem deep and intricate. The "nurturing mother" and "strict father" models are not. And by all means, they are both simplistic and erroneous. Were they as true as Lakoff claims they are, a "quick fix" of the democratic parties would've helped them in the elections... more info
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Recycling Points
George Lakoff's insights into political rhetoric have been brilliant, and his explanations for conservative rhetorical victories and the resulting failures by progressives are right on the money. Unfortunately, Lakoff made his most insightful points long ago, and this particular book is unrewarding for anyone who has read at least one of his previous books on the general topic of linguistics in American politics. I'm a great fan of Lakoff's work in this area, being introduced to it via "Don't Think of an... more info
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Thinking Points 
A 'must read' progressives. The ideas of framing cut across all issues. This articulates progressive values, and points out the verbal 'traps' used by the right wing.
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Framing Made Concrete
In this short volume, Dr. Lakoff presents a more concrete, 'work-a-day'approach to activists who wish to employee the technique to both frame their own messages, and recognize other's frame when they are presented. 'Moral Politics' was Lakoff's original analysis; "Don't Think of an Elephant" the cliff notes for it, and now we have 'Thinking Points'- the Chilton manual.
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