Sway: The Irresistible Pull of Irrational Behavior

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Sway: The Irresistible Pull of Irrational Behavior
by Ori Brafman, Rom Brafman
from Doubleday Business

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Good but not great!
  I was expecting a truly great book. The book sure has some very interesting information but the book just doesn't flow well.

• If you have asked yourself, "Why did I/they do that?" read on...
  All of us have either watched someone or fallen into a death spiral ourselves with circumstances in life. The annecdotal evidence around us clearly shows we/they have made a poor choice and the final outcome is destined to have negative results. Yet, we continue our/their actions desperately committed to our beliefs. Blind to all of the indicators that a different path is needed for the desired outcome. Upon conclusion, in retrospect, we know we should have done something differently.
  "Sway" is... more info

• Shocking, in a way..
  I was happily reading this book when it became apparent that the authors felt free to wander down an anti-war path, and blithely compared LBJ's war in Vietnam to Bush's war in Iraq.
  What is going on nowadays? Are all book-buyers so liberal that they take this political propaganda for granted?
  After all, if the authors really wanted to look at American politics, they might just have mentioned the Community Reinvestment Act (1977), passed while James Earl Carter was in the White House, and... more info

• why smart people make bad decisions / the case for dissenters
  This is an interesting, quick, thought-provoking read. The authors highlight the forces and situations that lead us to make really bad decisions -- our failure to realize that sunk costs are sunk costs, our tendency to irrationally cling to our bad decisions, once made, in hopes that things will take a 180 degree turn. The authors show how we are disproportionately influenced by anecdotal evidence rather than looking at aggregate, statistical data. One example can be more influential than a thousand data... more info

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