The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition

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The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
by Cameron S. Foote
from W. W. Norton

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Excellent book if re-directed to the right audience
  The sub-title of this book is "The Complete Guide to RUNNING a Small Graphic Design or Communications Business" and as such I have given it a 2-star rating. If it was re-titled "The Complete Guide to STARTING a Small Graphic Design or Communications Business" then I would probably give it a 5-star rating for readers based in the USA and a 4-star for those elsewhere.
  If you are in position where you are considering starting up your own business or going it alone as a freelancer then this book contains a... more info

• Buy it, together with with "How to be a graphic artist without loosing your soul"
  I just received this book a couple of days ago and it has been the best book I bought rescently. I have only read the first three chapters and I don't seem to be able to drive my eyes off of it. It is clear, organized, straight to the point and well illustrated (good examples). Buy it, together with with "How to be a graphic artist without loosing your soul" by Adrian Shaughnessy and, if you apply the knowledge that these two acquired and dare to share with us, there's no way you should fail in your intent... more info

• Cam Foote's Business Side of Creativity is essential for designers
  Cameron Foote's books and monthly newsletters are truly must-have resources for graphic designers, from the lone freelance to a busy studio. I teach design, and this book is one of about three that I have recommended to every class.

• Great Book
  A fantastic book full of valuable insights. Most of these "how to run your business" books are drab and full of what amounts to blah blah blah. I have found this book to be revolutionary in the way that I organize my business strategies, developing a more proactive mind set, and restructuring the entire operation of running a creative studio. Amongst the hundreds of design books on my shelf, this is the one that is currently helping me the most. The tone is not pretentious, nor laymen. Designers are... more info

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