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Devils on the Deep Blue Sea: The Dreams, Schemes, and Showdowns That Built America's Cruise-Ship Empires
by Kristoffer A. Garin
from Plume
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Must read for business students and anybody who cruises. 
My wife and I have cruised a lot on many different cruise lines over the years. Our first cruise was on one of the first ships Carnival deployed, the Carnivale. To have seen this industry from the earlier years to what it has become is well chronicled by the author. If you want to learn how an almost pure capitalistic approach works in a global market place, this is a must read.
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If Read on a Cruise, You May Get Dirty Looks 
If you have ever been on a cruise, especially lately, on one of the big new ships, this is a must read. It provides you with the history of the cruise industry, primarily in the United States, with a little Europe thrown in. You might be thinking that a history of this industry would be boring, but Garin is an exceptional storyteller and reporter (the source notes are very impressive). He does an excellent job of introducing you to the men behind the ships, the Port of Miami, and the mergers and acquistions... more info
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Interesting Perspective on the Cruise Business
I found this book to be a very enjoyable read. It takes you beyond the marketing collateral of the cruise lines to the full story behind the industry's birth and development. The book is a wonderful narrative of the industry's short and eventful life. The author is fairly even handed in his treatment but there are times when you can sense when he likes or dislikes his subjects.
The author's assessment of the cruise line labor policies, environmental record and negotiation with Caribbean Governments was... more info
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Great fun!
Travel agents and veteran cruisers alike will get a big kick out of this book.
It's a behind the scenes look that pulls no punches but manages to remain affectionate. Garin simply proves that you can't make an omelet without breaking a few eggs. I certainly hope it doesn't discourage any non-cruisers from taking the plunge.
My favorite bit: Carnival's Meshulam Zonis' line, "A passenger is like a wet towel," which he illustrated by hand motions that wordlessly said, "First we squeeze them this way,... more info
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