The Story Factor (2nd Revised Edition)

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The Story Factor (2nd Revised Edition)
by Annette Simmons
from Basic Books

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Storytelling and so much more
  This book opened my eyes that storytelling is not only office gossip or stories told at sales presentations to entertain people. Storytelling is a powerful tool that can inspire, influence, and get your mind to open up. I thought it was well written and not like the dry reading many textbooks offer. It was entertaining and helped me to fully understand the impact storytelling has on us all.

• 240 pages telling you that storytelling = influencing others...
  This book's sole focus and theme is to prove that stories are the best way to influence others. Subjective statements are used to prove this point...over and over again.
  The sample stories in the book are too contrived or not very practical to use at work/meeting/home settings.
  If you already use stories to influence people, or if you agree that the best way to influence someone is through stories, then you do not need this book.
  NOT a book for people who want to know HOW to create and tell a... more info

• Necessary for any sales person
  One Day She'll Darken: The Mysterious Beginnings of Fauna Hodel
  Stories are necessary in selling. Sometimes that's all that's necessary. This book lays out a great many interesting stories that are somewhat corny, but at the same time work very well under certain circumstances. I wanted to know new stories and this book does deliver on that account. It's an easy read, but a thought provoking book as well. We don't realize how often we are persuaded to do something, just because we heard of someone else... more info

• Not particularly helpful for learning how to create or tell a story
  I bought this book based on its great reviews, but I have to say that I'm very disappointed. The book focuses on why to tell a story rather than just repeat a bunch of facts. The problem is, I was already convinced of this. Moreover, the book is largely just a continuous string of reasons to tell a story. Wouldn't it have been better to tell a story about creating a story? The stories that are listed in there are pretty good, but are lacking in number and not all that connected to the rest of the... more info

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