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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joseph Sugarman
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Writing copy made fun! 
This is a great book if you write ad copy for a website selling products. sometimes it's very hard to break a mental block while trying to describe a product to a customer you have never seen. Crack this book open at times like that and your block will be resolved!
I've seen a 100% improvement in response to adcopy we have written with the assistance of this book.
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Great Ideas 
A book from a person who has been there, done that, very little theory. Almost all his ideas can be transfered to today's electronic media.
He engages you with experience not B*** S***. I would recomend this book to anyone who is looking for ideas, structure or good solid guidance.
ALB.
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The Adweek Book Delivers
Although I have not had time to delve deeply into the book, I have been pleasantly surprised. The author is articulate, professional and uses stories to make his points. He is clear and and imparts the principles of marketing in such a way that the message is timeless. I am very glad I bought the book and look forward to doing an in-depth analysis of its contents. I will certainly put into practice the tips he gives.
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Increase Your Income - Be a Success - Buy This Book
Pound for Pound, this is the one. Wanted to buy "Advertising Secrets for the Written Word", but it slipped away. At $14, Sugarman's Ad Week Handbook is a terrific summary and you won't beat it. You need it in your copywriter's library, even if you never read it. The dust on it will help you write better copy. If you do read it...and you will, your writing will improve, you'll cover the cost of the book, grow hair on your chest and make big bucks in your spare time, raising bullfrogs in your backyard. Not... more info
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