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Covert Persuasion: Psychological Tactics and Tricks to Win the Game
by Kevin Hogan, James Speakman
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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some interesting techniques
very interesting read.
some of the techniques used by interrogators to determine if someone is lying was useful.
would recommend
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Valuable and easy-to-digest
This book is good. It's no miracle that will
turn you into a sales-ninja, but it has a lot of
good information.
A lot of the stuff in here will be self-evident to
people who persuade for a living like copywriters
and salespeople... even preachers.
Just plain useful and worth reading. No one part
stood out as being jaw-droppingly informative. It's
a steady horse that delvers good, often usable information
from beginning to end.
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Excellent read for any Salesperson or Public speaker 
I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase.
Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a story and HOW to make it not just better, but captivating.
This book changed the way I deliver... more info
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Persuasion
This is a good book, but I would say it needs some more stories to help round it out. Gets into alot of specifics, and lists, that are helpful, but get to be a little boring. All in all, a very informative book, and helpful to know. Also easy to apply what is learned.
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