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Designing Effective Instruction
by Gary R. Morrison, Steven M. Ross, Jerrold E. Kemp
from Wiley
Customer Reviews:
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Avg. Customer Rating: 3.0 / 5.0 
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Instructional Design Guideline 
This book has a unique way of presenting the information full of informative tables and figures. I really liked it because it gives a new dimension for the ID. Although, it is my second book I have read about this filed, I am feeling confident of my understanding of it.
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Don't buy this book 
This is my college textbook and I hate it. I find that I have to take notes to make sense of the text. Sometimes I find that I have to back track in my notes & add content that seems misplaced in order.
I have other books I like better.
Carol P., Doctoral Student
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Thumbs-Down from a Grad School Class 
This book was the text for a graduate-level instructional design course at my university. It was written in a "chatty" way for people who had never done instructional design before, explaining things ad nauseum. Unfortunately, most of us had at least some design experience, forcing us to wade through a lot of non-value-adding reading.
Interestingly, Amazon has wisely paired this book with "A Practical Guide to Needs Assessment" in its recommendations. The authors were particulary weak on Needs... more info
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One of the Best Textbooks for Basic ID
I have used this text in several editions, both as a reference in my work as an Instructional Developer and as a one of several suggested ID texts I've used in teaching this subject.
It is one of the most comprehensive basic texts for the entire ID process, providing information not available in other more simplified texts. For this reason, you do not tend to read it as you would a novel. You read it in sections, to learn and apply, and you return to it later to validate your work and learn more.more info
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