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How to Measure Anything: Finding the Value of "Intangibles" in Business
by Douglas W. Hubbard
from Wiley
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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How To Measure Anything
What is the value of $45? You can purchase about 11 gallons of gasoline or How To Measure Anything. The latter provides you with the means to move to another level in business or organizational management. The former may get you to work and back for a week.
I can't say enough good things about Douglas Hubbard's book. It provides all the benefits of statistical prowess without getting bogged down in the math. It is clearly and engagingly written. (I had difficulty putting it down.) It keeps you... more info
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If you care about the value of information...
...you must read this book. Beyond simply breaking down the obstacles to quantification, this book helps you understand the value of the information that quantification provides. If you are responsible for making business decisions or recommendations, you have to read this book.
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Great advance! 
This book describes one strategic issue: it's possible to measure anything. Today this is one of most important points for the culture of execution and double this importance wnhe focused on intnagibles.
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Quantifying Soft Knowledge
Perhaps the most frequent question from decision analysis team members is, "How do we get the inputs?" In most evaluations, there are several key variables about which we know little. Consider oil price, for example. We have abundant historical data, yet forecasting future prices is a daunting challenge.
Doug Hubbard has written an entire book about capturing quantitative judgments. His approach differs from the usual decision analysis process. In a conventional analysis, we assume that that a subject... more info
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