The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• You can skip around the chapters and still get to the bottom line(s)
  This book gives great details on new media. It was a great guide for quick references especially if you're looking for key words/summaries when describing new marking and pr opportunities in recommendation memos or presentations.

• New Rules Requiring "Old" Skills
  Traditional PR is dead, what is important is creating compelling online content that will both bring search engine traffic and inspire traditional media to cover you, your product, your service.
  That is the basic premise of the The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly."
  The underlying belief is that the ability to speak directly to your "publics," the people you want to reach, has dramatically changed... more info

• Exceptional Book
  I've read probably 10,000 plus pages about marketing on the net. From articles, blog posts, eBooks, white papers, news releases and throw in a ton of video and audio.
  I consider this book the most comprehensive and insightful of the lot.
  The book is very "production-oriented." What I mean by that is that every facet of marketing and PR that David Scott discusses is presented from the viewpoint of your presence on the net being PRODUCTIVE. Not pretty, not snazzy, not high tech...PRODUCTIVE.
  If... more info

• Must Read for Anyone in Marketing
  In "the New Rules", David hits on this key point - to survive and grow as a company today, you must learn to create relevant content in new and compelling ways. There is an opportunity to communicate directly with customers now that the "middleman" of media is going away.
  My copy is completely marked up, and I refer back to it religiously in regards to news release best practices, blogging and application stories. I strongly recommend.

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