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Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!
by Frank J., Jr. Rumbauskas
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Upbeat sales manual
Cold calling is a wretched way to earn a living. You spend valuable time wading through cold prospects in the hope that one will buy what you're selling. These busy people have more to worry about than your products. On a cold call, your status with them goes from nothing (they didn't know you before you called) to less than nothing (now they dislike you). They want you out of their offices. You try desperately to maintain a shaky toehold long enough to make your pitch. What did the sales manual say you... more info
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and this book too.... 
While "never cold call again" was a provocative and fresh approach to the age old subject - "cold calls, nobody likes them, you just got to do them", this book is full of "more of the same medicine". Well, sorry, but just by calling 'marketing' the new 'selling', you don't help anyone. Yes, giving a little speech at the local chamber meeting helps building your reputation as a professional and yes leads are generated by giving leads; all that is old wine in new bottles (stuff from the first book now in the... more info
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Want to overcome the fear of selling?
I found this book to be a great help in overcoming sales reluctance issues. It offered solid advice on how to get prospects to buy without having to engage in the selling process.
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Buying this book sucks 
I have been the #1 sales rep in my product group at a Fortune 100 company for 2 years running. Don't waste your time with this book. It's full of trite advice such as "wear a nice suit". It also contains many tips which aren't actionable unless you are self employed, like hiring an appointment setter. I'm baffled as to how this book is so popular, and thinking I should write one myself if this is what passes for a NYT Best Seller.
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