Motivating the "What's In It For Me" Workforce: Manage Across the Generational Divide and Increase Profits

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Motivating the "What's In It For Me" Workforce: Manage Across the Generational Divide and Increase Profits
by Cam Marston
from Wiley

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Finally..."Enlightenment"!
  This is the most enlightening book I have read in years! As a Baby Boomer, I have been struggling with trying to understand the younger folks I have working for me. Even some of my younger managers leave me scratching my head wondering if everyone has gone insane! Now I get it. It's not me,is the great generational divide and this book has brought me much clarity and understanding. We, the Boomers, are still in charge, and until I am ready to retire, the knowledge in this book will help me to keep my... more info

• A refreshing perspective as well unapologetically honest
  At my company and in my department, the tension between managers and their reports seem to be primarily due to generational differences. This book explains so clearly not only what the differences are, but why members of different generations behave differently and have varied expectations in the workplace.
  As someone from Generation X, I was thrilled to find that this book was written by someone from my generation. Marston has clearly experienced the same types of conflicts in the workplace that I do,... more info

• Insightful and Useful
  I chose this book as a reading assignment in a management training course precisely because I was having some difficulties motivating my younger employees.
  By Marston's definitions, I am just barely a Boomer (almost Gen X myself), but by looking at my own values and having some frank discussions with my younger employees, I can tell you that his observations about how generations see the world and the workplace are dead on, at least for our small sample.
  I made a bullet list of the high points of... more info

• Elle
  I ordered this book to use as a resource to create a training presentation at my workplace. I had seen Cam Marston in person at a conference in 2005. The layout of the book is fairly good albeit not the end all.

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