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Marketing to the Social Web: How Digital Customer Communities Build Your Business
by Larry Weber
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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General information for "dinosaurs" still not sold on Web 2.0... 
Executive Summary:
The book would be more appropriately entitled: "An introduction to Web 2.0" There is very little marketing advice, and the information in this book might have been cutting edge in 2002-3 but in 2008, it would only appeal to beginners, or non-tech oriented people. If you don't know what a "Blog" is, then this book is for you. If you do know what a blog is, I would go elsewhere.
Full Review:
I have read about a dozen books on marketing/advertising/community building on the... more info
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Great tool for marketers 
I spend a great deal of time presenting social media concepts to marketing and agency professionals. This is a great book to help marketers build a solid understanding of key concepts and be prepared to make informed decisions. Marketing to the Social Web is an important tool for the arsenal.
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Latin american Social Web 
I've just read this book and it left me a good taste of mouth. However it would be great that the book (or any book related to this topic) talk about the latin american Social Webs. I'm from Mexico and unfortunately I haven't found any book and/or article that talk about blogging, forum, among other social web in latin america.
This book gave me a lot of tips and an excellent starting point to begin my research in latin american market.
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Best way to understand Social Media
As I work at a Social Media Company, I purchased this book as a reference to create powerpoint presentation to explain to Social Media my clients.
It is a great book with a perfect explanation about how to create a marketing strategy to this new media.
I strongly recomend to everyone who is looking for understand this new environment created by the internet.
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