|
In association with
|
Actionable Web Analytics: Using Data to Make Smart Business Decisions
by Jason Burby, Shane Atchison
from Sybex
Customer Reviews:
-
Avg. Customer Rating: 4.0 / 5.0 
-
GOOD FOR COROPORATIONS WHO NEED TO IMPLEMENT ANALYTICS 
This book is great for CMOs or marketing decision makers who are looking to incorporate web analytics into their business and have no idea where to start. It walks the reader through the entire process of finding and organizing the right team, how to define your metrics of success with your website, and how to contract the right partners to work with. The first eight chapters were useless to me personally. I did find chapters six through ten helpful in which it explains what key performance indicators to... more info
-
Great Approach
The book's a little long winded and the points get a bit repetitive...Luckily they're all pretty much on the money. It's a great tool to help people understand the limitations of analytics and the value of using the right analytics. I've already recommended it.
-
Great Book To Make Web Analytics Actionable 
The authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the critical need for cost-effective marketing integration across all media, I believe this is a must-read for everyone from Web analytics gurus to corporate CMOs.
-
Excellent Overview
This book presents an easy to understand overview of analytics as a whole. It is not a "how to" book on the latest analytics software. The authors forgo the typical pretense associated with this kind of "technical" material, presenting the information in a tone that makes analytics quite fun.
Accessories:
Similar Products:
| Portions © Amazon.com, Inc. |
|
