|
In association with
|
Web Analytics: An Hour a Day
by Avinash Kaushik
from Sybex
Customer Reviews:
-
Avg. Customer Rating: 5.0 / 5.0 
-
The only book on Web Analytics you'll ever need
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.
I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An... more info
-
Not enough GA application info 
My only issue is that the book doesn't address how to use google analytics more. He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends.
-
Gold Standard
This book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze.
-
Analytics for the intermediate user....
I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis- definitely worth the time investment.
Accessories:
Similar Products:
| Portions © Amazon.com, Inc. |
|
