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ROI For Nonprofits: The New Key to Sustainability
by T. Ralser
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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A Good Primer For Those Unfamiliar With What ROI Is About 
A fairly engaging book. Good primer for those who are not familiar with what ROI is and how that applies to nonprofits. However, there is not a lot of new information here that hasn't been covered in other books. Lots of theory and anecdotes in these pages. But if you're looking for a 'How To" on Return On Investment, I'd recommend picking up a copy of Phillips' The Bottom Line on ROI: Basics, Benefits, & Barriers to Measuring Training & Performance Improvement (Measurement in Action Series) I... more info
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A New Way of Thinking for Nonprofit Professionals 
ROI for Nonprofits The New Key to Sustainability is a smart investment for any nonprofit professional. Tom brings new ideas to the forefront and challenges the way the sector currently does business. His insight and experience come through in a variety of ways throughout the book. I recently had him present to a group of nonprofit professionals in Southern Nevada about this topic and he received great reviews. The book makes you really think about how to do "business" with donors. I recommend it to anyone... more info
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Thought provoking 
Ralser's approach to measuring nonprofit impact is presented in a readable and thought provoking manner. While ROI may not be the only tool used to determine community investment, it is a signficant one. Ralser's analysis is helpful in creating a framework for this metric to be applied in the field of philanthropy.
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good information 
This is a great book that forces non-profit executives to take a serious look at sustainability of their organization. Tom backs his theories with proven techniques in small and large communities. He is excellent at assisting leadership to put a dollar amount on services offered by the organization. Encouraging his clients to view non-profit as a business rather than an emotional appeal is what sets ROI apart from other non-profit consultants. Get the book, good information.
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