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Google Analytics 2.0
by Jerri L. Ledford, Mary E. Tyler
from Wiley
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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This book was one of my favorites and I've read a lot of books on Google 
This book was one of my favorites and I've read a lot of books on Google
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Half of the book is Introduction 
Once you get through the first half of the book - which is almost all an introduction to Analytics it starts to get useful. Too much info on Filters in Analytics (30 pages or 10% of the book). I also find the images too small and therefore hard to read and yet these images are a vital part of the learning as you need to see the image content to understand what is happening and what you are supposed to copy. In general I would recommend purchasing this book if you need an intro to Analytics but... more info
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Feed Your IT Beast! 
This book is rich with information about how to read Google Analytics reports, and how to code your site so you'll get the reports you want. If you're an IT geek (especially an IT geek young enough to read the impossibly small type in the screen shots), you'll enjoy this book. If you're looking a strategic or practical introduction to Google Analytics, you're out of luck. The book gets off to a slow start, discussing another product (AW Stats) for two of the first three chapters. Chapter 4... more info
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On building a better website 
Before reading this book, I didn't even think anyone could write a whole book about a free service that looked pretty simple to understand. I mean, hey all you need to know is how many people visit the site and from where, right? Wrong! Read along and I will tell you what I learned. I think by now a lot of people have heard about google's free service to track information about your website. Perhaps you even already have it installed. I like most people always knew statistics about our websites to be... more info
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