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Radically Transparent: Monitoring and Managing Reputations Online
by Andy Beal, Judy Strauss
from Sybex
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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It is what it says it is
The book is a nice introductory field guide to online reputation management. Good solid primer.
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A User Friendly Guide to Online Reputation Management
Radically Transparent is a well written, entertaining, well researched guide with many real life examples. This is a book that provides you with the tools, and specific guidance on how to use these tools. Every professional and business should have knowledge of these tools, although many may not fully recognise the importance or impact the new world of Web 2.0 may be having on their business. This guide should be read a number of times, although, it is written in such a way that you can easily skip to... more info
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A must-read for individuals and companies' online reputation management
A triumph. With an agile and engaging prose, Andy Beal and Judy Strauss reveal how to promote, maintain and (if necessary) repair individuals and companies' online reputations based upon the principles of transparency and honesty.
Choke-full with practical advice and relevant case studies, this book achieves its self-imposed objectives with flair. The referent in search engine reputation management (SERM) and online reputation management (ORM).
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Great Primer for Government Communicators
It's been my experience that while politicians have been quick to capitalize on the power of online reputation management, most of the governments that they lead have failed to grasp the possibilities. Concerned about negative comments, the potential for embarrassment, and media scrutiny, many local governments have avoided social media altogether.
Strauss and Beal make the case for why no one can afford to ignore the potential for engagement and the real dialog afforded by social media. And for those... more info
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