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What's the Secret: To Providing a World-Class Customer Experience
by John R. DiJulius
from Wiley
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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blown away 
This was a great resource tool that I will continue to refer back to. There is no one in any type of buisness that cannot find something in this book. There is no reason for any person in management not to own this book.
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Now, there's no excuse for anything less than World Class Service 
If there is anyone I've ever met that has captured the essence of consistently delivering world-class service, it's John DiJulius. His new book, What's the Secret, is a step-by-step roadmap to excellence. This is not a book to keep on a shelf -- it belongs on your desk as a perpetual guide to doing it light years better than your competition.
--Neil Ducoff, CEO Strategies, author of "No-Compromise Leadership: A Higher Standard of Leadership Thinking and Behavior"
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compete in any economy! 
Looking for a way to make your prices irrelevant? This book opened my eyes to why companies like Disney don't have to cut their prices because of the economy.
Don't bother doing the research on how to improve your customer service, DiJulius has already done it all and included all the key points in his latest book. Even how to hire the right service minded people-priceless insight! What's the Secret? gives you everything you need to know to create, improve, and maintain great customer service. This... more info
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Great Book!!! 
An incredible book! A wealth of information. Just an exceptional book for anyone who deals with customers, or people in general, in any form of business. Great follow up to Secret Service!
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