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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
by Reed Holden, Mark Burton
from Wiley
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Pricing with Confidence 
Buy the book. It's a good read for sales, customer service and yes, even accounting.
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Pricing Not For Dummies
As a practioner of pricing for a major firm, I have had the great fortune to directly benefit from the wisdom of Reed Holden and Mark Burton as both a client and student of theirs over the past several years. The benefit to my knowledge and understanding of the pricing discipline, and my company's ultimate benefit from implementation of this knowledge has been one of the best investments we could have made.
Reed and Mark have assembled their vast knowledge and experience into this enormously useful... more info
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Good advice, well written
The book offers a key advice to managers: understand the full value of your offering before you negotiate on price. I teach Pricing at Thunderbird, Global School of Management and do highly recommend this book.
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Pricing as a strategiuc value
Pricing is more than sticking a price tag on a product. That's the first one lesson of this valuable book. Pricing represents a strategy to increase sales volume at a profit while incorporating and communicating critical messages about the value of the offering delivers to the customer. The relationship between value and price is the second lesson.
The authors argue that price competition is a fool's game. This book offers 10 steps to stop the dixounting habit.
The only soluiton is to know... more info
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