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Marketing Yourself to the Top Business Schools
by Phil Carpenter, Carol Carpenter
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Out of date, but the basics stay the same
If you skip over the parts where they tell you things like set aside time to call the school and request materials, this book is great. A new edition that recognizes the advent of that thing called a computer and its friend the internet, and this book would be five stars. Very valuable information.
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Differentiate, Differentiate, Differentiate
The title offers the key to the MBA application process: Marketing. 1) Treat your application as a whole with each part adding a new piece to the jigsaw puzzle. Naturally, you must know the product (you) and the customer (school/admissions committee). 2) Know yourself. Determine your positioning statement first. What is the major theme that will pervade your application? What makes you different from the other 10,000+ Harvard applicants? 3) Know the school. Learn as much as you can about the... more info
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A useful tool
My only warning is : don't think that with this kind of books you will get a seat in a top business school.This book is a useful tool to organize your postulation, the other "recipes" are not valuable. As a agenda, it is a good book.
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Good but outdated 
THis book is useful but it is somehow outdated. I wish that the authors would write a new version that would be more up-to-date. I have the impression that the rules of the game have a bit changed.
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