|
In association with
|
Essentials of Licensing Intellectual Property (Essentials (John Wiley))
by Alexander I. Poltorak, Paul J. Lerner
from Wiley
Customer Reviews:
-
Avg. Customer Rating: 4.5 / 5.0 
-
Great Summary of Essentials 
This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. This book combines IP law with its... more info
-
use to prepare for a new job in licensing
This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.
-
good read (considering the subject) 
This is a good guide for introducing someone to the subject. Like the title says, it's the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. It is a big plus that the book is surprisingly readable - Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.
Similar Products:
| Portions © Amazon.com, Inc. |
|
