The Price Advantage (Wiley Finance)

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The Price Advantage (Wiley Finance)
by Michael V. Marn, Eric V. Roegner, Craig C. Zawada
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• The Price Advantage
  This book is very easy and understandable written. It covers pricing strategy in a practical way. I can recommend this book to everybody interested in pricing

• PRICING AT 'THE RIGHT END OF THE TELESCOPE'
  
  Peter Drucker predicted decades ago that, sooner or later,
  'Forex' would govern competitive strategy far more than marketing manoeuvres or purchasing systems- including plain vanilla or more exotic pricing programmes... however detailed in advice like The Price Advantage and its add-on The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance), which is nevertheless a solid pricing book at the micro level.
  One Big Idea Consulting... more info

• You Must read It
  This book is an compilation of many paper published by Mckinsey.
  If you have read "The Power of Pricing" or "The Hidden Value of Postmerger Pricing" or "Pricing in a Downturn", all published by the Mckinsey quarterly, you must read this book if you want to go in deep.
  I recently start working in pricing, and in my company we start seeking for a software provider to help us is pricng process. well, I meet with the best software providers, and all of them talk about "The Power of Pricing", and I... more info

• #1 Pricing Book on the Market!
  The Price Advantage offers the most comprehensive roadmap to greater profits via pricing available on the market today.
  From a practioneer's perspective, Marn, Roegner and Zawada have hit a huge homerun by pulling together world class practices and proven methodologies that successfully drive price realization improvement.
  The Price Advantage offers valuable insights on how to create a sustainable competitive pricing advantage leveraging science/analysis, strategy and effective organizational... more info

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