Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners

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Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
by David Dranove, Sonia Marciano
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Pragmatic and Interesting
  Even though this book is part of the MBA curriculum don't hold that against it. It absolutely rocks! It is written well and is so applicable to present day business situations it does not feel it was written by academics. I use this book to justify the tons of money I paid for this MBA at Kellogg. If you want to do this MBA and are not interested in Cost Accounting just read this book.

• The book arrrived in excelent cosditions.
  The book arrived in excelent condition, the overseas delevery tim e fo Brazil was 1 month, as the book just arrived today I did not have time to study it. Douglas Gilson - Brazilian Professor of Simulation Models for Decisions ( Decision Sciences).

• Overview of the latest ideas about strategic planning
  This concise guide to strategy offers an excellent basic introduction to business strategy. David Dranove and Sonia Marciano not only outline their own benefits-minus-cost ("B - C") approach to strategy; they also usefully summarize the essentials of other widely accepted approaches, most notably that of Harvard Business School professor Michael E. Porter. They write lucidly, avoid academic jargon and stay focused on the essentials without burdening the reader with unnecessary detail. They illustrate their... more info

• Substantial, Comprehensive, and Thought-Provoking
  
  The last time I checked, Amazon and its online partner Borders sell more than 53,000 different books on the general subject of strategy. Presumably this number will continue to increase as organizations become more actively involved with formulating and then executing an effective strategy.
  What we have here is one of the volumes which comprise a series produced by faculty members at the Kellogg School of Management at Northwestern University and on faculties elsewhere. In this instance,... more info

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