The Patterson Principles of Selling

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The Patterson Principles of Selling
by Jeffrey Gitomer
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Interesting and Inspiring
  Fact is often stranger than fiction. This biographical account of the founder of National Cash Register is an inspiring story about hard work and ethics and proven sales techniques. It's as easy to imagine oneself back in time as it is to imagine Mr. Patterson running present-day NCR. Mr. Gitomer interlaces his own techniques, updated for the world of email and internet, into an interesting and motivational read.

• ITS NOT MUCH and you dont even get what you pay for!
  A quick 136 page read is not all bad, however the author Jeffrey Gitomer, keeps telling us of Patterson's principles and then sends us to his (Gitomer) website to register for the anwser. I contend this is unauthentic marketing and a contradiction to Jeffery's claim of giving value. GIVE US WHAT WE PAID FOR AND THEN TRY TO SELL US. This is the perfect example of what not to do in sales. He assumes I have read his other books and that what he says is gold. Please give me what I pay for next time, if there is... more info

• Gitomer RULES - but his head is one size too large in this go-around.
  I am a HUGE Gitomer fan. NO question about it. But every now and again, everyone needs a reality check. The Gitmeister resurrected the ASTONISHINGLY TIMELY (albeit 100 year old) work of John Patterson of National Cash Register, arguably the "father of modern salesmanship". But he seems to have found it necessary to attach his cart to Patterson's horse. Or should I say, attach Patterson's cart to a horse named Gitomer.
  My point is that Patterson's work can - and should - stand on its own. Footnotes or... more info

• Who Else Wants To Learn Master Salesmanship?
  I'm thankful to Jeffrey for taking the time to research Patterson's work - it's invaluable for today's sales professional.
  What I liked best about this book was how Gitomer got to the essence of what Patterson was all about as a salesman, and later business leader, and boils it down into easy-to-understand and use principles of master salesmanship.
  It's absolutely inspirational to me as a sales trainer to see examples of how Patterson got fitness and sales process parts to be successfully... more info

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