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The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
by Kevin Hogan
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Slow read, mostly common sense 
Some of the stories are interesting but I'm finding it a slow read mostly due to lack of holding my attention.
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Great information, but not helpful for what I wanted
I think this book has great information, especially if you are in sales. I bought it to help me with an organization I am involved with that consists of a bunch of members stuck in a rut. I picked up a few good tips, but not as much as I had hoped.
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So much information but hard to put into practice
Excellent ideas. Lots of material to use. But ultimately hard to use. In this way, the book is too theoretical. It would have been nice to see all of the ideas along with a practical example in a real-life sales situation. Kevin Hogan did this with some of the points but not all. I would have preferred fewer ideas but with each drawn out more and perhaps a few of the same sales situations showcased with the different ideas and tactics. This way, the learning is apparent and the reader isn't left to wonder... more info
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Fascinating! Made me a better salesperson! 
I have so many lines highlighted, circled and underlined in this book, it's embarassing! I took an all day seminar with Kevin Hogan and bought the book thinking I had the class in book form. I was wrong. There is so much more. I found the research on how people think, make decisions and read unconscious cues fascinating. Added to that are the practical strategies that logically follow this understanding.
I thought I was a pretty good salesperson, but this book made me better. As a matter of fact, so... more info
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