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The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
by Matt Oechsli
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Make this your manual for selling to the affluent 
If you are involved in selling in any way, you would do well to read this book and use it as your selling manual.
The pyramind shaped economy has been replaced by the hour-glass economy. The middle class is disappearing while the high and low ends are expanding. The low end of the economy is price restricted. They must make their decisions based on price and therefore most of their purchases are commodity based. That is a difficult way to make money. Low price is not a sustainable competitive... more info
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Best book about luxury marketing ever!!!
This is just the best book about luxury marketing ever written! Every page of my copy is highlighted. Totally costumer focused, this book hits the spot on how to attract and treat your VIP client.
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A Must Read
Many pages are folded in half; I wrote notes everywhere, and highlighted many lines. It had to be a GREAT book for me to do that. "Not only managing the sale, but managing the relationship" cleared up so many things for me. The book gave me a much greater sense of direction. An affluent one.
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Ritz-Carlton Service With FedEx Efficiency
If I were to follow the rules of a savvy, demanding reader, as suggested in the book, "How to Read a Book," I would have casually read this book, without trying to absorb as much as I can; and opted for the second read to be when I choose to be "one with the author," and act like we are truly havng a conversation.
But this 215-page book has more information in it that anybody, or at least myself could expect, that there's no way I would lightly read it. Besides writing throughout the margins, I took t... more info
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