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The Art and Science of Technology Transfer
by Phyllis L. Speser
from Wiley
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Comprehensive, Unique & Valuable
As a lawyer, AUTM member, business professor and technology entrepreneur, I highly recommend this as one of the best books you'll find on the practical aspects of commercializing technology. The book contains a wealth of tips, models and business strategies that other books on technology transfer don't cover. (Just a few of the tools presented such as the Marioni Matrix and TRIZ are well worth the price of the book.) Especially valuable are the tools and tips for evaluating potential market applications,... more info
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Innovator's guide to the galaxy of commercialization
Phyllis Speser's The Art and Science of Technology Transfer is a must read for innovators and managers of technology. There are several uncomfortable hurtles for entrepreneurs along the path to commercialization. This book pulls the curtain back with a style that is both educational as well as down right funny. My only regret is that I didnt have access to this book before I embarked on my effort to launch my technology.
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