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Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits
by Alexis Gerard, Bob Goldstein, Guy Kawasaki
from Wiley
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List Price: $27.95
Price: $23.96
You save: $3.99 (14%)
Media: Hardcover
Availability: In stock soon. Order now to get in line. First come, first served.
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Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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A little short 
This book aims at making corporate and marketing directors to realize that we have entered a culture of images and videos. It covers well some of the consequences of this mutation from writing to visual. Admittedly, lots of situation are covered to advocate for anticipating actions in the image civilization, and suggestions are made on how to do it. As a matter of fact, the discoveries of Neuro-sciences including Neuro-marketing (not covered in the book) explain why this phenomenum does happen. At a... more info
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A very important book! 
This is a book that perfectly captures the convergence that is going on between technology, photography and communication. It is a must read for any person ready to improve efficiency and profitability in their workplace and their life. The case studies cover businesses of all shapes and sizes, so its easy to see how to make the strategy fit. A big thanks to Gerard and Goldstein for this very important book.
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An inspiration
Going Visual really inspired me, as an entrepreneur. I'm sure like most people I had no idea of the possibilities held within a simple digital camera. Reading this book opened a new world of possibilities. I don't go anywhere without a camera now.
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