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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
by Mark Joyner
from Wiley
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Great Title to sell this book 
The title of the book is the only thing I found to be irresistable.
It did have some information but I just felt like it leaves you short. We all know that a good offer will get the phone ringing. Maybe I should use that title with my offers! Oh yeah maybe that was what he was saying. I got it now.
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MASTERFUL!!! 
In one word, this book is POWERFUL!!! I thought Joseph Sugarman had the market on this type of material, but this book is the missing ingredient to writing POWERFUL Copy! Since I've read this book, my copy gets READ and ACTED upon IMMEDIATELY! And that's what I want. I'm grateful Amazon.com sent me an email mentioning to me that people who have purchased some of the other books I've purchased, have purchased this book too. And I'm glad to be numbered among those who have this book in their library. Bravo!,... more info
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Unsuspectedly WONDERFUL
The Author has offered, in a very timid and unassuming way A TRUE MASTERPIECE.
The book looks poor, the text looks scarce.........still what he tells you can be translated IMMEDIATELY INTO REAL GOLD.
In a world where all are Internet "gurus", in a world populated by people who pose as "experts", you find this gem, written by somebody who does not speak at length because HE LAYS DOWN HARD FACTS one after the other, with no mumbo jumbo to confuse and flourish the concepts.
And this is... more info
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Basic but good 
Very simple and basic approach, but very correct at the same time. It's better to create an irresistible offer than to go for voodoo advertising that doesn't work in the short run, but supposedly will work if you keep at it long enough. In my experience good ideas show results very quickly. And this book very clearly explains how to work out good ideas and apply them.
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